MAI APP

Mai has a community that follows her on social media, but content, challenges, events and products were scattered. It needed a home of its own, with a membership, where everything happens alongside her.

An app that feels like Mai: warm, clear and premium. One place to train, eat better, join challenges and keep habits — with a monthly subscription that unlocks everything.

We defined the whole product: scope (training, nutrition, community, retreats, blog and marketplace), a subscription-only model with presale, a custom design system and a provider-agnostic payments layer, so the gateway can be chosen without rewriting the product.

We built the web — presale landing and admin panel — and the mobile app for iPhone and Android with Today · Train · Nutrition · You tabs. Fully bilingual, on Supabase with row-level security and a subscription layer ready to plug in the payment gateway.